Marketing and SEO

MailChimp vs Constant Contact – 9 Things You Must Know (2020)

Hebah Neuman | Updated:


The MailChimp vs Constant Contact is an inetresting contest. Are you confused about choosing between MailChimp and Constant Contact for your email marketing?

mailchip vs constant contact

I think you will agree that every platform has its own pros and cons, which makes it very challenging to make choices especially when two giant companies are the ones involved.

So here is the deal,

With my decades of professional experience in email marketing, I just completed in-depth research that will help you choose the best company that her services suit your business need.

I justified my research result into 3 parts, which are:-

  1. Automation and Delivery System
  2. Tracking Report
  3. Customer Service.

Let’s rock n roll

This comprehensive guide explains the factors you should consider before choosing between MailChimp and Constant Contact plan in 2019.

What is email marketing?

I am sure you already know about email marketing, if not let me quickly cover this.

Email marketing is a traditional mode of marketing that allows you to send emails to people who opted for your offer.

Does it still work?

The short answer is yes!

It will not be this form of marketing is still effective to date. Building a list can be expensive but if you are able to build subscribers with email marketing, consider yourself lucky because 80% of these audiences will stick with you forever, especially if your emails are informative with offers that worth their bucks.

Now let’s get down to the real deal.

As a professional or aspiring email marketer, you need to make sure you opt for a suitable email marketing company (unless you are sure of your email writing skills, which can never be 100% ascertain) for better automation and management. 

Let us discuss the two controversial giant companies in this regard

Over the years, Mail Chimp and Constant have proven to be awesome in all aspects but a lot of people still find it very difficult to understand the differences between MailChimp and Constant Contact, making it challenging to choose the one that fits their personal/company budget.

In this guide, I will shed light on what you should consider before opting for an Email Marketing Company, which of these giant companies has it, and why they are better than the other, enjoy.

Table of Content

  • Email Marketing Company Attributes
  • The Overview of MailChimp and Constant Contact
  • Email Templates
  • Registration Forms
  • Email automation
  • Deliverability
  • Analytic Tools
  • A/B Testing
  • Customer support
  • Price Comparison
  • Conclusion

There are different attributes you must consider before choosing a marketing company.

These factors can help you to plan your marketing strategies and also guarantee you are working with a great company that can help you reach the pinnacle of success sooner than you can imagine.

This guide covers detailed information about MailChimp and Constant Contact comparison

mailchimp constant contact comparison

Let’s get started

MailChimp Overview

MailChimp has been providing professional email automation service since 2001 and they are one of the best the industry has gotten.

They offer fully personalized and customizable designs with numerous impeccable templates that fit into different purposes.

Another interesting reason why people can’t neglect Mailchimp is the fact that they won’t pay a dime if their subscribers are not up to two thousand.

This makes them the favorite of aspiring entrepreneurs and startup companies.

Personally, I love Mailchimp templates, they are mobile-responsive even non-techies can play around their dashboard and get the best of their email marketing.

Automation is definitely a great factor to consider and MailChimp has proven to be a rescuer.

Their analytic report is comprehensive which makes it very easy to know how responsive your subscribers are.

Constant Contact Overview

Established in 1998, Constant Contact is one of the best and controversial email marketing company. Even though they have been in existence before Mailchimp, MailChimp has more audience but Constant Contact can give them a run in terms of professionality.

Constant Contact Overview

With Constant Contact, you can effortlessly integrate your email marketing forms in third-party platforms and training registrations (webinars, conferences etc.)

Their professional mobile responsive templates are ready to use for any purposes even if you don’t want to change a thing.

Just like MailChimp,

 Constant Contact trial version doesn’t require a credit card but it’s a temporary service that lasts for 60 days, unlike MailChimp that is permanently free if you don’t have more than two thousand subscribers.


Constant Contact has uninterrupted live support which Mailchimp is still struggling with. Now, let’s break it down.

Email Templates

Both MailChimp and Constant Contact has ready-made, drag and drop mobile-optimized email templates.

 These templates serve various purposes, such as product promotion, newsletters, story-telling, announcement etc.

You do not have to know about coding before you can create an irresistible email template.

Once you have your content ready, you can paste it into the provided column and everything will be perfect as if the content was embedded into the template.

mailchimp vs constant contact email templates

However, MailChimp seems to be a little different because of the freedom given to both amateur and email template design professionals.

They have a plain template and the existing ones are so flexible for redesigning and better management, Isn’t that wonderful?

With over 20 professional email templates, Mailchimp gives its users the opportunity to copy and paste template codes and even import them from any website of their choice.

 If you want true design freedom then Mailchimp is highly recommended however Constant Constant templates are timesavers. Try Constant Contact now.

MailChimp vs Constant Contact Registration Forms

Having a huge list doesn’t guarantee conversion. What you should focus on as an email marketer is targeting the right prospects with a simple template.

Having a bad form can hinder people from opting for your offer that is why it is essential you do your homework perfectly before running a campaign.

The good news is,

Our two email marketing champs have it all. Either you want to run a campaign for webinars or products/services they have a package that suits your event.

MailChimp full customization is a perfect match if you have a preferred template form you would like to incorporate.

However, Constant Contact professional registration form will capture your mind with mind-blowing background color change and a QR code that links to your form.

Constant contact irresistible in this regard and this makes them the Winner.

Email automation

Email marketing platforms can be considered useless without automation.

For instance, it would be nothing but a waste of time and energy to send email messages to every subscriber one after the other (manually) based on their request or what they signed up for.

What is Email Automation?

Email automation is a systematic technology that can help you to send emails to your subscribers with a simple click of the mouse.

Almost all email marketing platforms have this feature however their function differs based on each platform technology

MailChimp and Constant Contact email automation features help their users to follow up clients and prospects through autoresponder email.

If you want your email to be sent out when a customer click on a particular link or you want your subscribers to receive your newsletters in a specific time of the day, these two champions got your covered.

However, Mail Chimp automation has numerous advantages over Constant Contact.

Let me explain,                                      

In terms of e-commerce marketing, MailChimp automation has an autopilot feature that helps its users to follow up clients that leave their cart without checking out and also an automation tech to send personalized product recommendations to registered clients.

The winner,

If you need an email marketing platform that can monitor your visitors’ activities and follow up based on their activities, then you should consider using MailChimp but if you don’t have an e-commerce store, Constant Contact can be the best option.

MailChimp and Constant Contact Deliverability

Email Delivery is far beyond sending out emails to subscribers.

For instance, an email that landed in a spam box shouldn’t be considered as delivered because 97% of internet users don’t check messages in their spam folders.

In order to manage email distribution and guaranteed a high email delivery rate. MailChimp uses an abuse-detecting technology called Omnivore.

This technology helps to make sure users doesn’t send out unethical emails to their subscribers.

This contributes to the MailChimp 96-99 percent delivery rate.


Constant Contact also incorporates a spam-detecting technology which predicts whether your message will land inbox or spam folder.

This awesome predicting technology makes Constant Contact a go-to for constant email marketing Constant Contact delivery email is 98%.

Who is the Winner?

Both companies are great in this aspect.

MailChimp vs Constant Contact Who has better Analytic Tools?

If you want to be a successful digital marketer, you must not sit back after sending out emails, you have to monitor the email activities and your subscribers.

Let’s see the company that got you with this feature

 Reporting tools allow proper tracking of email open rate, click rate, and engagement rate.

MailChimp vs Constant Contact Analytic Tools

Constant Contact has a well functional and easy to use tracking tools that help their users to know when a particular message is opened and clicked.

Their tracking technology also helps to differentiate between desktop and mobile conversions.


Constant Contact can track revenue sources, which help users to know the best converting email messages and links.

constant contact track revenue

MailChimp seems to be ready for a comparison fight.

Just like google analytics MailChimp users can track click rate, opening rate, bounced rate and other important metrics.


MailChimp geo-tracking tools and the social report makes them the best.

A/B Testing

This involves the testing of major email marketing features such as a call to action buttons, subject lines, message format, images etc.

MailChimp offers an overall A/B functional testing, which helps to determine the email format and strategy that works better.


Their complete split testing is one of a kind because it aid users to test several marketing features and know what works best for their email marketing campaign.

Even their free version offers more than two variation plans and you can send email to a small section of your choice in order to choose a perfect approach for your campaign.

mailchimp AB testing

Unlike MailChimp,

Constant Contact doesn’t have full A/B testing functionality, you have to experiment with your email strategy and formation, manually.

So MailChimp is obviously the winner in this aspect

Customer support

Regardless of the products/services you offer, you will agree that Customer support is very important

MailChimp has 24 hours email support and telecommunication support during business hours to help both newbies and professionals sort out their challenges as soon as possible but you might have a problem reaching out to their support if you own a free account with them.


Constant Contact seems to value customers more with 24/7 email, telephone and most importantly their live chat support center.

 This helps Constant Contact users to sort any technical issue in a twinkling of an eye, you can’t ask for more.

Our winner here is Constant Contact

Pricing Comparison –
MailChimp Vs Constant Contact

Constant Contact has as a trial period which allows you to use their services for 60 days without any payment details whatsoever.

In contrast to Constant Contact, MailChimp offers a permanent free version for users who do not have more than two thousand email subscribers.

Check the comprehensive price list below:

MailChimp Pricing

  • Free plan– Mail Chimp free plan allows you to save up to 2000 subscribers and send 12000 emails each month.

 It also gives access to free analytical reports, signup forms, templates, automation, guides, and exclusive email support.

Mailchimp Pricing
  • Grow plan– Starting from at $10, Mailchimp Grow Plan gives you access to unlimited subscribers, emails, in-depth engagement reports, advanced segmentation, and email delivery tools.
  • Pro plan– The Pro plan starts at $199 per month and of course with unlimited subscribers and email options.
  •  This plan also gives you access to API, comprehensive report, innovative testing, and extensive technical support for high- volume sending.

You can register for Mailchimp free trial here

Constant Contact Pricing

  • Free Plan – Constant Contact Free plan is a trial plan that lasts for just 60 days, after which the plan will be terminated if there is no upgrade.
  • Email plan– With a charge of $20 every month, Constant Contact will give you unlimited email storage, 1GB file storage, analytical reporting, contact management and access to their incomparable customer support service. 
  • Email plus plan– Starting at $45 every month. Constant Contact Email Plus Plan provides exclusive access to unlimited email, 2GB file storage, event marketing, email automation, coupons code, online donations link, survey, and world-class customer support service.

Start your 60 days plan now! Click here

Frequently Asked Questions

Which is better Mailchimp or constant contact?

Mailchimp is good if you need a platform that will monitor vistor’s activities and follow up based on their activities. If you don’t have an e-commerce store, Constant Contact could be your best option.

What is Mailchimp and constant contact?

They are a professional email automation service.

MailChimp Vs Constant Contact – Which to Use in 2020?

Mailchimp is your go to if you’re an aspiring entrepreneur. You can utilize their free plan until you get more than 2,000 subscribers. Constant Contact is the best choice for established entrepreneurs/companies that want everything set up for them.

Mailchimp vs Constant Contact (April 2020): Which Email Marketing Service is Best for You?

“Based on all features and technology advancement needed for perfect email marketing, Constant Contact has proven to be the best in all ramification.”


Constant Contact is a perfect platform for established entrepreneurs and companies who want everything set up for them without affecting their workforce.

With access to numerous ready to use templates with drag and drop options, you can set up your first email in minutes. 

Also, you can manage your email marketing without consulting a programmer or an email marketing expert.

On the other hand, Mail Chimp seems to be a perfect option for aspiring entrepreneurs. You can stick to their free plan until you have more than 2,000 subscribers after which you will be asked to pay token.

In terms of personal configuration, MailChimp gives their users freedom redesign present templates an also build their favorite template from scratch.

However, Constant Contact live support is everything because they are ready to solve whatsoever problem you are having with their platform in a twinkling of an eye.

Based on all the features and technology advancement needed for perfect email marketing, Constant Contact has proven to be the best in all ramification.

Which of these two marketing companies do you prefer?

Let us know your view in the comment section below

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