By now, you may have heard the hype around Kajabi. After all, it promises to give you all the features you need to make your dreams come true.

But the pricing may be confusing, and it’s not easy to figure out what you get for your money.

So you might be wondering:

Is Kajabi right for you and your business? How does the pricing work? And what’s the bottom line on what you’ll get?

I’ve sorted through the features, prices and tools offered on Kajabi. In this post, I’ll share the ins and outs of the platform as well as Kajabi pricing to let you make the best decision for your business.

I’ll help you figure out if Kajabi is right for your business. I’ll outline what I believe are the 3 keys that make Kajabi’s features attractive. Besides a Kajabi review, I’ll also look at the pricing models and any downsides.

So let’s dive in.

Kajabi 14-Day Free Trial

Try Kajabi for free and launch your online business in minutes with our all-in-one platform that makes it easy to create online courses, launch marketing campaigns and build landing.

Share Iframe

What is Kajabi? Is it right for you?

Let’s say you’re embarking on the path of launching an e-commerce site focused on knowledge sharing. Creating content and selling your knowledge is a great way to turn your side hustle into a scalable business.

  • Ease Of Use
    • Icon
    • Icon
    • Icon
    • Icon
  • Design Flexibility
    • Icon
    • Icon
    • Icon
    • Icon
    • Icon
  • Sales Features
    • Icon
    • Icon
    • Icon
    • Icon
  • Website Features
    • Icon
    • Icon
    • Icon
    • Icon
  • Customer Score
    • Icon
    • Icon
    • Icon
    • Icon
  • Help and Support
    • Icon
    • Icon
    • Icon
    • Icon
    • Icon
  • Value For Money
    • Icon
    • Icon
    • Icon
Starting at $129/month
try for free
Pros Like Icon
  • Out of the box functionality
  • Seamless integration with Stripe
  • Accept subscriptions
  • Pipelines to help you go from landing page to opt in to engagement and or sale
  • Ability to do webinars
  • 24/7 customer service
Cons Like Icon
  • Email limitations
  • Can be a little bit pricey
Share Iframe

But here’s the issue:

There are specific needs for sites delivering knowledge online. It’s not the same as selling shoes. (If you are not sure which ecommerce platfrom to choose read this post)

Kajabi offers solutions for those courses, webinars, and live events that you want to offer. While it may not be the least expensive option available to you, its higher price tag does come with benefits. Kajabi is one of the platforms that offer you the ability to build a knowledge commerce store. And it’s getting some attention.

Here’s why.

First, you don’t have to worry about web design or hosting. Kajabi’s features and support allow you to devote your time to actually building your course offering.

As a platform for online courses, it’s powerful. For instance, you can upload video content directly to Kajabi, and customers can view them on any device at any time. Neither of you needs any special equipment.

You can also upload course videos and other material like images into Kajabi several ways – with a drag-and-drop, from Google Drive, from Dropbox, or with a URL link.

So is Kajabi the best online knowledge sales platform? 

Let’s dig into the features of Kajabi to figure out why it might be the online course platform that’s perfect for your business.

Kajabi 14-Day Free Trial

Try Kajabi for free and launch your online business in minutes with our all-in-one platform that makes it easy to create online courses, launch marketing campaigns and build landing.

Share Iframe

Kajabi features

The attributes packed into Kajabi are what make it attractive. So let’s go through 3 areas that I think provide the true upside to Kajabi:

1. Web Design Functionality

Kajabi has a library of customizable themes from which you can choose.

Kajabi Web Design

And here’s the best part:

It also gives you the ability to make your brand stand out, by including your logo, the colors of your brand, and any images you desire.

Now you might be wondering if it’s mobile friendly?

In fact, their product themes are all mobile responsive and view-able on all devices. That includes tablets, smart phones and computers.

Do you have the ability to use your own custom domain?

The answer is yes. Your business will get a Kajabi domain automatically, and you’ll also have the option for a custom domain or sub-domain depending on your branding needs.

Once you choose your theme and get to work on your site, you can create foundation pages, such as “Contact” or “About” pages. You can include legal disclaimers and other policy pages as well. You decide the content.

You also have control over the site navigation, with the ability to determine wording in the header and footer. You can also build in links to other pages on your site, to external pages, or to other powerful features like a blog (more on that below).

 2. Customer Focus

Kajabi gives you what you need to make sure customers are happy when they interact with your site and purchase your services.

That includes a single log-in area that allows them to access everything they’ve purchased from you.

Your customers will be able to make additional purchases with just one click, which is good for you and for them.

Why does this matter?

You can earn more! For instance, if a customer purchases one item, you can potentially sell them another item. That’s because a related item will appear in a pop-up, allowing them to add the item to their purchase if they’re interested. This means more money from that customer.

Here’s an example.

Let’s say you’re selling a workout video. You also have a nutrition video that supports the fitness regime. The nutrition video is offered to the customer during the purchase process, so they can choose both videos instead of making a single purchase.

We all know quality content supports online sales. (Click to Tweet)

So, can you establish a blog with Kajabi?

The good news is yes.

You get the added value of a built-in blog. The design of the blog is matched to the theme you choose, so it’s a seamless look that matches the branding of your website and your online store. There’s no need to find a separate platform for your blog.

3. Benefits to You

Finally, let’s look at the advantages to you, the business owner.

You get to customize the text, for the website pages and the automated emails that you’re able to send to customers.

You also get a built-in Privacy Policy and Terms of Use, so that you can launch your page immediately. You can also customize those if you wish.

The best part?

A dashboard of reports that gives you the ability to look at your sales by the day, week and month, as well as by “offer” or promotion.

Kajabi also takes care of marketing your site.

Automated marketing campaigns can be built using templates for sales promotions, product launches, or webinars, for instance. You’ll have the ability to track leads. You’ll be able to know when someone signed up for a course, how they signed up, when they leave and why.

Besides the analytics that tell you open rates and clicks, you also get stunning email templates that are aligned with your online brand.

Using the templates, you can automate emails from the platform. This includes personalized emails that can be targeted to individual students, allowing you to offer discounts or added support to some of your students.

Looking for more ways to reach to customers?

Kajabji also includes the option to send email broadcasts that go to all students. You can track the performance of those email broadcasts with analytics that tell you which ones are getting opened by which students that receive the emails.

It all makes member management so easy.

Your member list allows you to filter by product, to see what customers bought which products; or to filter by member, to view what a specific customer has bought, how many times they’ve logged into the site, and more.

You also have the ability to create custom forms, so you can track the customer information you want and need.

I know by now you must be wondering about Kajabi pricing. Before I get to that, here’s a summary of why Kajabi is right for your online knowledge business.

Why Kajabi Is Great for Knowledge Ecommerce

Many of these features are ideal for any kind of ecommerce site. But there are aspects that make it special for sharing knowledge in the form of seminars and courses.

So here are three features I love:

  • Ease to add content;
  • Homework and quizzes;
  • Interactive discussion features.

Let me briefly explain.

We’ve already mentioned how easy it is to add video content, like using drag-and-drop. In fact, it’s easy to add any kind of downloads, including images or audio files, any type of document, and presentations.

You can include “homework” in the form of documents for customers to upload; you can include quizzes; you can even require participants to complete an assessment before continuing on in your course.

Customers will be able to engage with you and other customers through interactive discussions within the courses. 

And more good news for webinar lovers:

You can also run live or previously record webinars. With the option to set an event on “repeat,” you can choose the interval to run the course as often as you want: every 15 minutes, every 90 minutes, or once a day.

It’s great to bring to be able to bring together online courses, webinars, live and recorded content, quizzes and more. Once you define your expertise and build your knowledge base, it’s time to package your content.

Kajabi pricing

All these benefits and features sound great, right?

You might be wondering:

What’s the deal with Kajabi pricing?

Kajabi Pricing & Features
Landing Pages
Marketing Emails
Active Members
Admin User
Kajabi Pricing & Features
Kajabi Pricing & Features
Kajabi Pricing & Features
Share Iframe

Let’s explore it.

First off, there are two pricing models. Each are based on a monthly fee, but the less expensive model offers a discount if you pay on an annual basis.

In others words: commit for a year, and you’ll save some cash.

The Basic starts at $149/month but drops to $119/month if you pay annually.

The Growth plan starts at $199/month but drops to $159/month if you pay annually.

And finally, the Pro plan starts at $399/month and falls to $319/month as an annual rate.

So what’s the difference?

The Basic plan is good for beginners and has the following included features. The Growth Plan is billed as the most popular plan and has these features. The Pro Plan is the priciest and boasts these components:

What else do you get?

All three plans include:

  • Assessments
  • Chat support
  • Ready-to-use templates
  • No transaction fee
  • Webinars and events
  • What they call “Hero University” (built-in step-by-step training)

If you care about your customers and want to remove Kajabi branding, you might want to upgrade to The Growth Plan. With it you get the following bonus features:

  • Chat support 24 hours a day, 7 days a week
  • The ability to remove the Kajabi branding from your site
  • Automation
  • An affiliate program, which allows others to market your product while Kajabi handles the back-end details.

Finally, there’s the Pro Plan.

The Pro Plan has all of those points plus:

  • Experts Academy (training for you to become a better speaker, coach, author or online trainer)
  • Theme Editor (offering you full control over your site)

There is also the option for an Enterprise Plan, which can be customized.
Ready to give it a try? Click here to get a free 14-day trial.
Still indecisive?

  • Consider these reassurances:
  • You can always change your plan – upgrade or downgrade anytime.
  • There’s a money-back option, but you must cancel your subscription within 30 days of your first payment. You’ll also have to work with their support team to process it.
  • You can also cancel at any time, as there are no long-term contracts or commitments – unless you’ve paid up front for a full year.

What’s the Downside?

Nothing is perfect, and this platform certainly isn’t.

You may feel the price tag seems a little steep for start-up companies. The Basic plan does let you begin for a reasonable rate per month. But that plan may not be enough for your business.

Also, the price tag for the Basic plan comes with chat support, which doesn’t seem like much for what you’re paying. I would think there would be more intense on-boarding support, like customer service reps assigned to new members. The 24/7 chat support is only available with the two higher-priced plans.

On the flip side, many people prefer online chat to picking up a phone.

And with the “Hero University” queued up and ready to serve you, hopefully support needs will be minimal.

Let me also mention:

There’s also a Kajabi help centre and blog to support new users and help you understand the different components of the platform.

Final Thoughts

In my mind, there are enough benefits to the Kajabi platform to justify its pricing model.

To summarize:

Kajabi was founded in 2010, so it’s been around long enough to reassure you that it’s sticking around.

I like the benefits of the all-in-one components. In other words, you get web hosting, web design and development, along with online marketing and email marketing. You will get a custom Kajabi domain, or you can choose to use your own domain.

On top of that, you don’t have to find a separate blogging module.

So here’s the kicker:

If you want an integrated ecommerce platform with powerful features (as discussed above) that brings together creation of your courses while also handling marketing and sales, Kajabi could be the platform for you. (Click to Tweet)

Kajabi 14-Day Free Trial

Try Kajabi for free and launch your online business in minutes with our all-in-one platform that makes it easy to create online courses, launch marketing campaigns and build landing.

Share Iframe

Frequently Asked Questions

How much does Kajabi cost?

They have two pricing models: Basic 149$ a month but drops to 119$ a month, if you pay annually. Growth Plan: 199$ a month but drops to 159$ a month if you pay annually. Pro Plan: $399 a month and drops to 319$ a month if you pay annually.

Does Kajabi replace MailChimp?

You could choose to go with Kajabi instead of MailChimp.

What is a Kajabi product?

Kajabi is a platform for online courses. Web design functionality, Customer Focus, customize the text for the web pages and automated emails that you are able to send to customers. Built in privacy policy and terms of use. They also take care of marketing your site.

Can you sell physical products on Kajabi?

You can sell physical products, but it is geared more to those who want to sell courses and digital products.

What’s your experience with Kajabi?

Article by:

Ardith Stephanson

Ardith Stephanson is a freelance writer who works for EcommerceChamp and also has a personal blog for her own writing pleasure. You can follow her on social media


Your email address will not be published. Required fields are marked *